JEANS ARE MORE THAN
JUST A PIECE OF CLOTHING.
promo image
Cole Collection & REPLAY

Cole Collection introduced Replay to Mexico in March 2020. Today it has stores in several states such as Mexico City, Jalisco, Queretaro, State of Mexico and Nuevo León.

Replay concept takes form by blending old and modern, past and future, tradition and technology.

Jeans are more than just a piece of clothing. They do not only last for a season. Jeans blend with the body, are moulded by the body into an indissoluble whole, becoming one with the wearer in a sublime symbiosis. Jeans reflect just who we are – slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold.?This is why they’re so sexy. This is why they’re still so rebellious, still a symbol of dressing and thinking outside the box. Above all, this is what makes them so unique. No two pairs are ever the same, just as no two people are ever the same. Yet there’s nothing haute couture or high class about jeans. They’re democratic.

Established in 1981 and based in the hilltop town of Asolo (Treviso), a place of worldwide renown for creativity, Fashion Box S.P.A has been the synonym for the highest standards in the denim sector for more than 30 years.Since its foundation, Fashion Box has developed, and stuck to, its key strategy: product vision, expansion into new markets and increasing control of the distribution network.

Innovative flair, characteristic Italian design and the superb quality of its products, have always been three cornerstones of Fashion Box S.p.A.’s philosophy. In addition to distinctive skill and expertise, this has made the Italian group a major player in international denim styling and production.The Fashion Box combination of vast experience and advanced know-how, alongside an extensive search for distinctive style using sophisticated techniques, constitutes the intrinsic value of its garments, and thus, much of the Group’s investment is focused on stylistic and technological research into materials.

promo image