BON CHIC, BON GENRE
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Cole Collection & BCBGMAXAZRIA

In 2007 Cole Collection introduced the brand BCBGMAXAZRIA in Mexico and since then it has launched 14 boutiques and corners in major department stores nationwide. Appointed by the Parisian phrase "bon chic, bon genre" which means "good style, good attitude" has become a benchmark for fashion, culture and design of the modern woman.

Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression "Bon chic, bon genre," the idea that a good attitude is the basis of good style.

Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points.

Since its inception, BCBGMAXAZRIA has infused west coast attitude into its distinctly European aesthetic to craft timeless designs that inspire women. Guided by a quality sensibility that reflects this strong European heritage, BCBGMAXAZRIA lets art and culture inspire its colors, prints and silhouettes. Every detail comes together to create diverse, dimensional collections that build upon each other and tell compelling stories.

With integrity and consistency, BCBGMAXAZRIA takes of-the-moment trends and romantic ideas and translates them into elevated, modern pieces. Each collection captures the best moments in fashion and make them wearable - for every woman, at any time.

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