WILD AND AVANT-GARDE SPIRIT.
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Cole Collection & BCBGeneration

Thanks to the success of introducting in Mexico BCBGMAXAZRIA, Cole Collection reaffirms its leadership once again introducing BCBGeneration in 2010.Along with El Palacio de Hierro, the country witnessed the combination between European sophistication and American spirit.

We are BCBGeneration

Born in Paris and raised in Los Angeles, we were destined to uphold the chic legacy of BCBGMAXAZRIA brand and infuse it with the wild, trendsetting spirit of the West Coast.

BCBGeneration is a full lifestyle brand for the visionary, the fashionable free spirit, and the girl with her finger on the pulse of style.

We seek to do more than just keep up with the trends - we want t empower the girls that create them. Headquartered in Los Angeles, an open market of global tastes and ideas for trend-curators and untamed hearts, we're all about inspiring effortless, spontaneous, daring style choices.

Designed with the modern girl in mind, each new line seeks to be as bold, sophisticated and fresh as the generation that wears it - yours.

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